10 most important B2B mobile app features for your business

9 min readAug 31, 2021

As a business, what tools or means are you using to touch base with your customers? Here the implication being you want to reach other businesses with your unique B2B app and ease their problems.

Social media channels, telemarketing, email newsletters, and even text messages might be your weapon of choice. These tools let you reach new customers and stay in touch with old ones. But the fact of the matter is that businesses have now based their customer interaction on a more direct tool, a mobile application.

Mobile apps have become an integral part of every business’s offering today. Today, without mobile apps, your business’s brand identity is incomplete! What must be offered in a professional mobile app that helps other businesses? Let us delve into the various factors needed for building a user-friendly B2B mobile app.

An insight into enterprise mobile app market growth

6.4 billion people (80% of the world’s population) are predicted to be smartphone users by 2021 — Ericsson

Smartphones are changing the way users access information. These users access required information with a few taps on their smartphones.

The users of smartphone devices are constantly growing and with that, the time spent on these mobile devices is growing too. It is safe to say that mobile devices have a significant part to play in their daily lives. So, as a business, you must build something that’s useful to your future customers by developing enterprise mobile app(s).

While modern businesses are treading the path of creating their enterprise apps, many are yet to completely capitalize on it. A report released by Adobe reveals that 69% of departments in organizations analyzed were using between 2 and 5 enterprise mobile apps, and a further 27% use 6 or more.

Key app revenue statistics

(As per the research conducted by Business of Apps)

Android and iOS app revenue reached $111 billion revenue in 2020, a 24 percent increase year-on-year. iOS was responsible for 65 percent of total app revenue in 2020
Games accounted for 71 percent of total app revenue in 2020. iOS generated $47.6 billion revenue in 2020, while Google Play made $31.9 billion
Outside of games, iOS was responsible for 76 percent of the $32.1 billion revenue created in 2020. Google Play generated $6.7 billion non-gaming revenue in 2020, to iOS’ $24.7 billion
Subscription revenues increased to $13 billion in 2020, iOS was responsible for 79 percent of revenue

What features must be included in B2B mobile apps?

It does not matter if you are a startup or an enterprise, worldwide recognition is what a business owner will always want! Most modern business owners are aware that mobile applications are one of the tools that can make this happen. But there are a lot of apps on Google PlayStore and the App Store which go unnoticed by the users.

What your business needs are an enterprise app that is unique, user-friendly, and does what it has been built for; attract your target audience. So, here is the list of features that your B2B mobile app must have to achieve the same.

1. Voice Search

Modern phones have started understanding the human dialect thanks to the development in big data processing and integration with AI (artificial intelligence) and ML (machine learning). Providing a voice search option in your B2B mobile app will increase its usability for your customers and will look trendy too.

This revolutionary feature has made it easy for users to type less and interact more with their phones using a speech recognition engine. No doubt it helps enhance the user experience of your app! Giving verbal commands is less tidy than typing.

2. GPS or Location Service Integration

Now, this is not as revolutionary as the voice search feature, but it still has its importance in the app development structure. Especially in an ecommerce application or a mobile CRM app, this enables your app to detect the user’s real-time location. The benefits are many, you can integrate this feature with personalized advertisement campaigns and enhance the shopping experience of your in-store customers.

This feature allows brands to provide the right service to the right customers. Because the device’s location is automatically fetched by the app, the user does not have to manually type in the entire location and makes manual entry minimal for your app users.

3. Face or Fingerprint Recognition

This feature is trendy and enables the users to get rid of manually entering their passcodes for accessing their device or app! Why make your users work more than required? With the fingerprint or facial data already stored in their smartphone, you can ask for permission to use the same data for securing your app. The next time your customers want to use your app, they just need to glance at the screen or use their fingerprint!

Integration of face or fingerprint recognition features in your B2B mobile app will also make your app more secure for use by the customers.

4. Integrating Analytics

From a business viewpoint, you can have a deeper understanding of your user’s behaviors deeper by tracking and measuring their activity within the app. When you integrate analytics into your enterprise app, it allows the users to track and identify their own user behavior and also helps you collect the same for providing better service to them. With basic permission from your users, you can always collect such data from your own users which can be used in the future for attracting new users.

5. Social Integration

Having social integration in your app works wonders in keeping your app users engaged. How? Users love social media, and when an app works in complete sync with the social platforms, it is cherry on the top for them. For brands, it is the best way to stay connected with their user base.

It also makes the logging process easier for the users who do not like to spend time entering their email and then go to their inbox to confirm their access to your app by clicking on a link that will then take them to their phone’s web browser! It just keeps the whole process short, simple, and precise.

6. Augmented Reality

Users want to “try before they buy”! And what better way to do that than giving them a glimpse of your upcoming feature or product with the help of AR (augmented reality). AR technology is helpful for your app as it enhances the user experience by using three-dimensional digital content of the real stuff right on their mobile device. So, help them experience something out of this world, without taking them out of your app!

7. Artificial Intelligence Integration

AI has been an integral part of the success of various technologies that we have mentioned in this article. You can make your app more attractive by having an AI assistant on board that will help your users do things, just like a real assistant. Many ecommerce companies have integrated the AI concept into their apps and have helped customers choose from a vast array of products and services.

The AI assistant can use the user data stored inside your app or the user’s device to make helpful suggestions of similar and useful products/services suggesting to them products similar to the one they have added to the cart.

8. Personalization Options

Who does not like personalized content! People want to have things suited as per their mood and businesses recognize these needs. What if you give your users to personalize the fonts, backgrounds, color, the entire aesthetics of your enterprise app as per their requirements. The visual appeal of personalization can enhance the attractiveness of your app and keep the users engaged.

9. Working Offline

Now, this is a very important feature that needs to be present in your enterprise mobile application. Sometimes, it is not possible for the users to have internet connectivity. How can they use your app if it is not accessible even without an internet connection!

Providing the feature of working offline will allow users to work with your app even without an internet connection. Things can go back to normal when the user has an active internet connection, but till then, the data can be stored inside the device itself.

Your app’s ability to work offline is important for better user engagement and enhance the user experience.

10. In-app Feedback

For any business, feedback is crucial. It enables them to know what problems their users are facing with their product or service. For a customer, the ability to share quick feedback with businesses is a critical need. What better way to do so is by integrating the option of sharing feedback directly from within your B2B mobile app!

The whole cycle of feedback, bug reports, complaints, and suggestions to fixes and improvements can be made minimal using this feature.

Bonus Feature: Easy Payment Gateway

In-app payment gateways are a great way of providing a hassle-free buying experience to the users. This feature makes the entire payment process easy, instant, and secure. With various options such as payments from credit/debit cards, online wallets, or net banking the ease of access and use of your app gets increased.

Conclusion — Make a great mobile app with user-friendly features.

41% of mobile sales flow for industrial supplier Grainger is done via mobile app.

There is no doubt about the fact that mobile apps are becoming an integral part of users’ lives. For businesses, small, mid, or large, this is an opportunity. Having a dedicated business app is important to stay connected with these users, always. But how many businesses can really afford the development of their own custom apps! Well, truth be told, every business can and should.

This is a small investment that will go on to increase customer loyalty and in turn, bring in the required revenue to your business. But providing an outstanding user experience within your business app is important! Why? Statistics reveal 40% of users will go to the competitor after a bad mobile experience.

So, what must be done? Well, as an owner you need a digital partner that has been in the market and has the required experience for creating an exceptional B2B mobile app for your business.

Industries want their enterprise apps to be user-friendly with better UX and efficient features. To do so, you need an app development team that is proficiently skilled in mobile app development for major platforms like Android and iOS.